Are you looking for the best way to improve your online presence? Do you need to make your business more visible? Would it help if you could target local markets more easily? Then perhaps you need to look at SEO. This brief guide will give you some insights and advice on how to use this to your advantage and maximise on its benefits.
Local Search Engine Optimization, SEO, is an internet optimizing strategy that works by increasing traffic to your website, generating leads, and improving brand awareness for your business, particularly in your local area. Irrespective of the type of business you operate, the desire to serve audiences within your locality will be helped by improving your local SEO.
Securing local optimization for your business isn’t a quick fix, it is a process that requires a series of key components to be considered. Here, we discuss each step in the process.
The first thing to do before anything else, is to claim your “Google Business Profile” listing (formerly “Google My Business”). This is a free to use tool from Google where you can list your business online with details of location, services, products and even photos. This is a great way to increase visibility in searches, bearing in mind that Google holds over 90% of the search engine market, so it is a great benefit to register on Google.
Why use Google Business Profile optimization? Google is an integral part of the entire local SEO marketing arena. It is one of the most important local SEO ranking factors that can go a long way to improving the online success of your business.
To make the most of your Google Business Profile Listing, here are a handy tips:
When checking your website, one of the first things for any business to do is to carefully check through the content copy to verify that key words are included online so the searches will correctly pull up your information for potential local clients. It is important to ensure you are visible in keyword searches relating to your industry, products, and services to maximize the impact of your online web presence.
Here are some of the most effective ways to function well within local SEO optimization:
Updating your NAP (name, address, phone number) is another significant factor that will impact the correct opitmised working of Local SEO. It is vital that this information is correct to ensure you can be found as easily as possible. You might also want to add in working hours so people know when you will be available.
If you wish to work with local businesses, you need to know what they want and need from you. Being clear on your customers’ requirements and understanding their needs will help you gear your online content in a more targeted manor, making it more likely for you to attract the kind of customers you want. Time and effort is well spent on careful wording of your content to appeal to the right audience.
Using relevant keywords from the start will increase your inclusion in local online searches and using them throughout your content will improve visibility further.
In summary, make the most of any free help available to increase your online presence. This includes listing your business on the Google Business Profile with all relevant information and maximum detail; keep your details fully up to date to make sure you can be easily found and contacted; make sure your website is optimised for SEO; create content for local customers so you attract the audience you want. All these things will help market your business.